The hard part is
rarely the opportunity.

Helping businesses grow between Australia and Asia.
Practical advisory across market entry, payments, partnerships and commercial strategy.

Book a free call →
Heading into Asia → Coming into Australia →

Selective by design · Direct advice · No junior handoff · No sales agenda

Jonathan Wang — Founder, JW Advisory
Jonathan Wang Founder · JW Advisory
↓
Jono Wang — Founder, JW Advisory

I know what it feels like when the capital is yours and the wrong decision is expensive.

I'm Jono. I've operated inside Alibaba's commercial ecosystem, built Alipay's ANZ commercial infrastructure, and I'm building my own consumer brands now — so I know what it looks like from both sides.

You already know the opportunity is real. The question is what it costs to get it wrong.

More about me →
Australia → Asia
Heading into Asia The China opportunity is real. So is the cost of getting it wrong.
→ Asia → ANZ
Settling into ANZ Australia rewards trust built slowly.
→ Introductions
Knowing who to speak to Sometimes the biggest value is knowing who to trust — and who to avoid.
→
See how I help →

Track record.

A selection of the organisations and brands this work has touched.

  • Aesop
  • Lorna Jane
  • Review
  • L’Oréal
  • Tmall Global

Launched Aesop’s first Tmall Global store from scratch. The brand was later acquired by L’Oréal in 2023 — one of the largest beauty transactions of the year.

  • Treasury Wine Estates / Penfolds
  • Casella Family Brands / Yellow Tail
  • Chemist Warehouse
  • A2
  • Fonterra

Supported Treasury Wine Estates and Penfolds' China platform strategy during the growth window. When Australian wine tariffs lifted in 2024, the brands that had built during the headwinds were the ones positioned to move.

  • Alipay
  • Alipay+
  • NAB
  • CBA
  • ANZ
  • Westpac
  • Tyro
  • Windcave
  • Afterpay
  • E-commerce online payments
  • In-store payment infrastructure

Migrated all 24 merchant acquirers and banks across Australia and New Zealand onto the Alipay+ platform — the infrastructure that made multi-wallet acceptance possible at scale.

  • Queenstown
  • Sydney Fish Market
  • Burwood Chinatown
  • Duty-free retail
  • Travel agencies
  • Chinese outbound tourism
  • International student and visitor payment use cases
  • AUSTRAC
  • Student visa / education payment ecosystem
  • Financial compliance and banking infrastructure

The Corridor Review

One focused day. One written decision. No ongoing commitment.

A single day spent entirely on the decision in front of you — into Asia, or into ANZ. Not a briefing. Not a framework presentation. A direct, senior examination of whether the move is commercially sound before you commit the capital to find out.

We work through the FASTER Way: the real decision and the capital at risk, the structure and payment rails underneath it, the partners worth trusting and the ones to avoid, the order of operations, and whether the economics survive contact with reality.

You leave with a written decision memo within 48 hours: your real decision, the risk-and-sequence map, and an explicit go / slow / stop call. Yours to act on regardless of what you decide next.

Engagements are priced by scope. Book a free 20-minute call to find out if it's the right fit.

Book a free 20-minute call →

A personal advisor,
not a consultant.

Book a free 30-minute call. No agenda, no pitch — just an honest conversation about what you're working through. If I think I can help, I'll tell you how. If I don't, I'll tell you that too.

A small number of engagements at any one time.

Email jono@jwadvisory.com.au
LinkedIn Jonathan Wang
Office address Level 5, 189 Toorak Road
South Yarra VIC 3141
Australia
Confidentiality Mutual NDA precedes any substantive conversation

Start with a conversation.

No obligation. If I don't think I can help, I'll tell you.

Based in Melbourne? If there's a fit, we'll meet in person.

Confidential from the first exchange · Reviewed personally within 48 hours